Mobile Business Intelligence


The customer has been collecting information and developing solid data warehouses and BI systems for a long time. However, it has not been successful in promoting interest in the information in many areas of the organization, especially in group management and the Board. To address this, the company wanted to find ways to present the decision-support information in a more attractive manner.

Employees generally sent e-mails to each other with static reports in PowerPoint or Excel format. The different versions involved led to confusion. Furthermore, the frequency of updating was low and the reports were hard to interpret.

Another challenge that needed to be addressed was that the rate of change was very low. Frustration at not being able to see the effects of changes in operations in a timely manner prompted the decision to find another way to collect and present information.


The general recommendation when producing a mobile decision-support solution, especially if it is the first attempt, is to start on a small scale and find something that generates value quickly. We had the first functioning version in place after three weeks.

This version has since been iterated to the current level as a broad information source that contains financial information, HR information and operating information. The design is completely customized based on the customer’s specific wishes – something that would not have been possible without the design options afforded by MicroStrategy’s mobile platform.

As a cloud service, Ferrologic acts as host for data supply, storage, structuring and application services. The solution gives the customer a large degree of freedom, which is only possible because Ferrologic consistently gives customer impact and promptness top priority.


Tablets are common on management level, and by using them as a platform we have managed to generate broader interest in managing with the assistance of business intelligence. After only a couple of weeks, the new opportunities afforded by visualization resulted in insights that had previously been lacking. Users now have access to the latest information whenever they desire, and everyone always sees the same data.

One positive side effect is that the rate of change has greatly improved. Important changes are often implemented months before they become visible in the traditional decision-support systems.